Happy 9th Birthday Siri! We count (on) you!

At an Apple Special Event, on 4th of October 2011, Siri was born. Well, actually not ‘born’, more like, ‘announced’, now becoming part of the iPhone.

A year earlier, in April 2010, Steve Jobs finally managed to buy the Siri app, supposedly for over $200 million, and brought the Siri co-founders Adam Cheyer, Dag Kittlaus, and Tom Gruber on board. What happened then, sounds like a troubled childhood:

  • Dag Kittlaus left Apple already in October 2011.
  • Adam Cheyer stayed until September 2012.
  • John Giannandrea, Google’s AI chief, joined Apple in April 2018.
  • Tom Gruber, the last of the original Siri group, left Apple in July 2018.
  • In February 2019, Bill Stasior, former head of Apple’s Siri division, left Apple.

Of so many fathers, the one who fought hard to bring her to Apple, Steve Jobs, died only one day after Siri’s announcement, on the 5th of October 2011.

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Siri Mentions in Apple Media Events since 2010/06

Illustration of Siri in a "1984" like computer game
WWDC 2019 brought 24 Siri points, and the Special Event 9/2019 only … remember the famous 1984 Super Bowl Ad?

If you’re curious about Siri’s role at Apple but have no idea how to measure the importance of a voice assistant to a company like Apple, you get creative.

We decided to count the number of times Apple mentioned “Siri” at their Apple Media Events.

Please note: The available data is mostly processed automatically, which likely includes some errors. Some Apple Media Events are not online (indicated by -1 in the graph below). Filtering and normalization of the wordlists for the generation of Word Clouds could still be optimized, but hey it’s Siri’s birthday!

Graph of all Siri Mentions, (-1, where we couldn’t find the Media Event online)

2010/06 WWDC 2010 (June 7–11, 2010)

Word Cloud  of the Apple Event 2010-06
The top 300 words of the Apple Event 2010-06

We are starting our journey a little earlier than Siri’s birthday. Of course, there are no Siri mentions here yet, she’s a secret.

On 7th of June 2010, Steve Jobs obviously announces the iPhone 4. According to our word cloud also ‘apps’ were a big ‘thing’. Steve’s favorite stat of the day: App Store revenue crossed one billion. One more thing: FaceTime.

2011/03 Apple Special Event (March 2, 2011)

Word Cloud Illustration Apple Event 2011-03
The Top 300 of Apple Event 2011/03

We’re still before Siri. Steve Jobs obviously reveals the iPad 2, despite being on medical leave.

2011/06 WWDC 2011 (June 6–10, 2011)

Word Cloud Illustration Apple WWDC 2011-06
The Top 300 of Apple’s WWDC 2011-06 in a Word Cloud

Apple announces Mac OS X Lion, iOS 5, iCloud and iTunes Match.

2011/10 Apple Special Event (October 4, 2011)

Word Cloud Illustration - Siri's Birthday Event 2011-10
The Top 300 of Siri’s Birthday Event 2011-10. Can you spot her? Close to “love”

Welcome, Siri! We found 38 mentions on your birthday. From now on, every time we see a heart in the word cloud, there will be more than 38 mentions!

Apple Event 2011-10-Siri Mentions
The word “neighborhood” of the Siri mentions.

Apple releases the iPhone 4s and a refreshed iPod Nano and iPod touch.

2012/03 Apple Special Event (March 7, 2012)

Word Cloud Illustration Apple Event 2012-03
Apple Event 2012-03, the Top 300 in a Word Cloud

Only 3 Siri mentions. Tim Cook introduces iOS 5.1, a Japanese version of Siri, and the 3rd generation Apple TV and 3rd generation iPad.

2012/06 WWDC 2012 (June 11–15, 2012)

Word Cloud of Apple's Apple WWDC 2012-06
The top 300 of Apple’s WWDC 2012-06 in a Word Cloud

20 Siri mentions.

Siri Mentions at Apple WWDC 2012-06
The word “neighborhood” of the Siri Mentions

Apple announces Apple Maps, new models of the MacBook Air and MacBook Pro with Retina. Apple also announces OS X Mountain Lion and iOS 6.

2012/09 Apple Special Event (September 12, 2012)

Illustration of UNKNOWN WordCloud
We couldn’t find a transcription of this Event. Please let us know, if you find one!

Apple announces the iPhone 5, made entirely of glass and aluminum as world’s thinnest smartphone.

2012/10 Apple Special Event (October 23, 2012)

Illustration of Apple Event 2012-10 in a Word Cloud
Apple Event 2012-10 in a Word Cloud, the Top 300.

No Siri mentions.

Tim Cook announces a new iPad Mini, a fourth-generation iPad with Retina display, a new iMac, and the 13-inch MacBook Pro with Retina display.

2013/06 WWDC 2013 (June 10–14, 2013)

Illustration of Apple's WWDC 2013-06 in a Word Cloud
Apple’s WWDC 2013-06 in a Word Cloud, the Top 300.

9 Siri Mentions.

Apple WWDC 2013-06 Siri Mentions
The word “neighborhood” of the Siri Mentions.

Apple announces a redesigned Mac Pro and an updated MacBook Air, AirPort Time Capsule, and AirPort Extreme. Apple presents OS X Mavericks and iOS 7.

2013/09 Apple Special Event (September 10, 2013)

Illustration Apple Event 2013-09 in a Word Cloud
The Top 300 of Apple’s Event 2013-09 in a Word Cloud

4 Siri Mentions.

Apple Event 2013-09 Siri Mentions
The word “neighborhood” of the Siri mentions.

Apple announces the iPhone 5C and iPhone 5S and iOS 7 for September.

2013/10 Apple Special Event (October 22, 2013)

Illustration of Word Cloud Apple Event 2013-10
The Apple Event 2013-10 in a Word Cloud

Only 1 Siri Mention, she’s now on the iPad Air.

Apple announces the iPad Air, the second-generation iPad mini, updates to the MacBook Pro and OS X Mavericks.

2014/06 WWDC 2014 (June 2–6, 2014)

Illustration Apple's WWDC 2014-06 in a wordcloud
The Top 300 of Apple’s WWDC 2014-06

7 Siri Mentions.

Apple WWDC 2014-06 Siri Mentions
The word “neighborhood” of the Siri Mentions.

Apple announces OS X Yosemite, iOS 8, and a new programming language for Mac and iOS called Swift.

2014/09 Apple Special Event (September 9, 2014)

Illustration of UNKNOWN WordCloud
We couldn’t find a transcription of this Event. Please let us know, if you find one!

Apple announces iPhone 6, 6 Plus, the Apple Watch, and Apple Pay.

2014/10 Apple Special Event (October 16, 2014)

Wordcloud Illustration of Apple's Event 2014-10
Apple’s Event 2014-10, the Top 300.

No Siri mentions.

Apple announces the iPad Air 2, iPad mini 3, and an updated iMac with a 5K Retina Display.

2015/03 Apple Special Event (March 9, 2015)

Illustration of UNKNOWN WordCloud
We couldn’t find a transcription of this Event. Please let us know, if you find one!

Apple announces the release date and pricing for the Apple Watch.

2015/06 WWDC 2015 (June 8-12, 2015)

Word Cloud of Apple's WWDC 2015-06
Apple’s WWDC 2015-06, the Top 300.

36 Siri Mentions.

Apple WWDC 2015-06 Siri Mentions
The word “neighborhood” of the Siri Mentions.

Apple announces iOS 9, the next version of OS X called OS X El Capitan and Apple Music.

2015/09 Apple Special Event (September 9, 2015)

Illustration of UNKNOWN WordCloud
We couldn’t find a transcription of this Event. Please let us know, if you find one!

There were definitely Siri mentions, but we cannot count them.

Apple announces watchOS 2, an Apple TV update with App Store, Siri Remote and tvOS. Furthermore iPhone 6S and iPhone 6S Plus, iPad Mini 4, Pad Pro with Apple Pencil and iOS 9 coming in September.

2016/03 Apple Special Event (March 21, 2016)

Wordcloud of Apple's Event 2016-03
The Top 300 of Apple’s Event 2016-03.

11 Siri Mentions.

Apple Event 2016-03 Siri Mentions
The word “neighborhood” of the Siri mentions.

Apple announces a new iPad Pro, iPhone SE, and updates to the Apple Watch.

2016/06 WWDC 2016 (June 13-17, 2016)

Word Cloud of Apple's WWDC 2016-06
Word Cloud of Apple’s WWDC 2016-06 Top 300. Can you spot Siri?

52 Siri Mentions! A Heart!

Apple WWDC 2016-06 Siri Mentions
The word “neighborhood” of the Siri Mentions.

Apple announces new versions of iOS, watchOS, tvOS, and macOS.

2016/09 Apple Special Event (September 7, 2016)

Illustration of Apple's Event 2016-09 in a Word Cloud
Top 300 of Apple’s Event 2016-09 in a Word Cloud

11 Siri mentions. Apple managed to upload the transcription from the March Event into the September Event and almost tricked us. Let’s assume that it’s around 11 mentions, since we cannot check.

Siri Mentions Apple Event 2016-09
The word “neighborhood” of the Siri Mentions from March

Apple announces the iPhone 7 and 7 Plus, the AirPods and iOS 10.

2016/10 Apple Special Event (October 27, 2016)

Apple's Event 2016-10 Word Cloud
Apple’s Event 2016-10 Top 300 Word Cloud

16 Siri Mentions

Apple Event 2016-10 Siri Mentions
The word “neighborhood” of the Siri mentions.

Apple announces a new generation of the MacBook Pro.

2017/06 WWDC 2017 (June 5–9, 2017)

Wordcloud of Apple's WWDC 2017-06
Apple’s WWDC 2017-06 Top 300. Can you spot Siri?

49 Siri Mentions! Apple announces the HomePod!

Apple Event 2017-06 Siri Mentions
The word “neighborhood” of the Siri Mentions

Apple announces a second-generation iPad Pro, updates to MacBook, MacBook Pro, iMac, and a new iMac Pro.

2017/09 Apple Special Event (September 12, 2017)

Apple's Event 2017-09 in a Word Cloud
Apple’s Event 2017-09 in a Word Cloud

10 Siri Mentions.

Siri Mentions at Apple Event 2017-09
The word “neighborhood” of the Siri mentions

Apple announces the Apple Watch Series 3, Apple TV 4K, iPhone 8 and 8 Plus, iPhone X, iOS 11 and watchOS 4.

2018/03 Apple Special Event (March 27, 2018)

Apple Event 2018-03 in a Word Cloud
The Top 300 of Apple’s Event 2018-03

No Siri mentions.

Apple obviously announces iPad for education.

2018/06 WWDC 2018 (June 4–8, 2018)

Apple's WWDC 2018-06 in a Word Cloud
Apple’s WWDC 2018-06 in a Word Cloud. Can you spot Siri?

55 Siri Mentions! Wor(l)d record!

Apple WWDC 2018-06 Siri Mentions
The word “neighborhood” of Siri Mentions.

Apple announces iOS 12, macOS Mojave, watchOS 5, and updates to tvOS.

2018/09 Apple Special Event (September 12, 2018)

Illustration of Apple's 2018-09 Event
Apple’s 2018-09 Event Top 300.

8 Siri Mentions.

Apple Event 2018-09 Siri Mentions
The word “neighborhood” of the Siri Mentions

Apple announces the Apple Watch Series 4, iPhone XS and XS Max, and the iPhone XR.

2018/10 Apple Special Event (October 30, 2018)

Wordcloud of Apple's Event 2018-10
The Top 300 of Apple’s Event 2018-10 in a Word Cloud

4 Siri Mentions.

Apple Event 2018-10 Siri Mentions
The word “neighborhood” of the Siri Mentions

Apple announces a new MacBook Air, Mac Mini, and the third-generation iPad Pro.

2019/03 Apple Special Event (March 25, 2019)

Word Cloud of Apple Event 2019-03
Word Cloud of the Apple Event 2019-03. The top 300

2 Siri Mentions.

Apple Event 2019-03 Siri Mentions
The word “neighborhood” of the Siri Mentions.

Apple announces Apple News+, Apple Card, Apple Arcade and Apple TV+.

2019/06 WWDC 2019 (June 3–7, 2019)

Apple's WWDC 2019-06 in word cloud
Apple’s WWDC 2019-06 in a word cloud.

24 Siri mentions.

Apple WWDC 2019-06 Siri Mentions
The word “neighborhood” of the Siri Mentions.

Apple announces iOS 13, iPadOS, macOS Catalina, tvOS 13, watchOS 6, a redesigned Mac Pro, the Pro Display and the new SwiftUI.

2019/09 Apple Special Event (September 10, 2019)

Apple's 2019-09 Event in a Word Cloud
Apple’s 2019-09 Event in a Word Cloud, Top 300.

1 Siri mention, in a video, to play an Elton John album. Bummer.

Apple announces Apple TV+ updates, Apple Watch Series 5, iPhone 11, iPhone 11 Pro and 11 Pro Max, and the 7th generation iPad.

2019/12 Apple Special Event (December 2, 2019)

Illustration of UNKNOWN WordCloud
We couldn’t find a transcription of this Event. Please let us know, if you find one!

Apple honors the best apps and games of 2019.

2020/06 WWDC 2020 (June 22–26, 2020)

The top 300 words of the WWDC 2020

25 Siri mentions, no heart. Siri knows now 20x more facts than just three years ago. She gets an all-new compact design that finally allows us to use the screen while talking to her. Siri can answer a broader range of questions. She is now able to send audio messages, provide cycling directions and share our ETA from Apple Maps. Siri can now translate between many languages, with support for over 65 language pairs.

For an overview of the changes in the Home and Shortcuts app, please see our post: iOS 14 – A Siri, HomeKit, Home App and Shortcuts Overview.

The word “neighborhood” of the Siri mentions.

Apple announces iOS 14, iPadOS 14, watchOS 7, tvOS 14, macOS Big Sur and the transition to Apple Silicon.

2020/09 Apple Event (September 15, 2020)

The Top 300 of Apple Event 2020/09

“Time flies.” No Siri mentions.

Apple announces the Apple Watch Series 6, a new iPad Air and the release of iOS 14 the next day.

2020-10-13 Apple Event (October 13, 2020)

Apple’s 2020-10 Event in a WordCloud. Top 3: iPhone (157 mentions), new (76 mentions) and 5G (70 mentions); that’s why a “5” shape, as 5G doesn’t show up in the word cloud

“Hi, Speed”. 28 Siri mentions. The HomePod gets a little brother in a spherical shape: the HomePod mini at $99. Apple announced upcoming support for other music services, like Amazon Music. A new intercom feature will connect HomePods with iPhones, iPads and CarPlay.

The word “neighborhood” of the Siri mentions.

Apple also announces iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max.

Conclusion

We counted a total of 414 Siri mentions in the 29 Apple Media Event Keynotes we could find online. While this sounds like a lot, let’s not forget that we’re looking at nine years of Apple Events.

The new HomePod mini, which comes as a smart speaker and HomeKit Home Hub, but at a much lower price, makes us optimistic that HomeKit will reach more homes.

We look forward to a new year with many more Siri mentions!

Happy Birthday, Siri!
We count (on) you!

P.S.: You can find more Siri posts here: Apple Siri

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